Interview with Erik Elgersma: Author of the "The strategic analysis cycle - handbook" - February 10, 2017
ICI’s Insight Webinar with Erik Elgersma, Ph.D. , FrieslandCampina, on February 10, 2017 at 15:00 (CET).
Erik Elgersma has recently written two books full of methodologies and approaches for CI professionals!
- The strategic analysis cycle – handbook
- The strategic analysis cycle – toolbook
In our webinar we’ll interview Erik, Director of Strategic Analysis at FrieslandCampina, Netherlands.
- How has he developed his strategic analysis framework?
- Which criteria did he use to select tools and methodologies?
Of course his personal experience in applying his framework will be addressed also.
Analysis tools include Competitor Capability Profiling, Future Move Analysis, Market Environment/Segment/Sizing Analysis and Scenarios Analysis.
The webinar will be hosted by Rainer Michaeli, Director of the Institute for Competitive Intelligence. Tune in and experience a lively discussion.
February 10th 2017 15:00-16:00 (CET)
(view your local time)
Erik Elgersma, Ph.D. is Director of Strategic Analysis at FrieslandCampina Cheese, Butter and Milk powder (sales ~ € 3 bn/year). He is working with FrieslandCampina since 1999 and has held positions in Corporate Strategy, in Business Development (being based in Malaysia for 4.5 years) and in Innovation Management. In all these positions, he has formally and informally been leading the strategic analysis practice in FrieslandCampina. Prior to joining FrieslandCampina, he worked for Akzo Nobel Chemicals in Strategy and Analysis and initially in R&D management.
He holds Ph.D. and a M.Sc. from Delft University of Technology, the Netherlands and has attended executive education at Harvard Business School, IMD, Insead, London School of Economics and at Jane’s Military Intelligence in London. He is also an alumnus of the International Institute for Applied Systems Analysis in Vienna.
In short, he is a strategic analysis practitioner with some 35,000 flight hours, has worked on projects spanning over 100 countries worldwide and relating to both the B2B and (branded) FMCG channels in food and chemicals.
Erik Elgersma will also be a keynote speaker at the 9th International ICI Conference on May 9-12, 2017. He will speak about: Wargames as Hidden Driver behind Market Victories
About the 9th Competitive and Market Intellgence Conference 2017
The 9th Competitive and Market Intelligence Conference 2017 will be located in Amsterdam, May 9-12 2017. It is one of the largest conferences for Competitive and Market Intelligence. Within 2 days and 3 tracks about 30+ speakers will cover a wide range of topics in 8 different session formats. There is also a specific scientific track that is fully dedicated to scientific work in the field of CI/MI.
Corporate practitioners will share their experience gained from their projects in our Practitioner Case Studies. Passionate CI/MI experts will challenge your mindsets in inspiring Impulse Speeches and experienced CI practitioners will give you a deeper understanding of key CI methods and techniques. Learn with and from your peers in our "Unconferencing" networking event. Meet CI/MI service providers that show you how to save time and money. Get to know powerful tools that can automate standard CI/MI tasks in our Disruptors & Innovators Presentations. Finally our Scientific Research track offers a look into the science of new work in the field of competitive and market intelligence. The Scientific Track is supported by the editors of the Journal of Intelligence Studies in Business (JISIB), indexed by SCOPUS.