News

What if Your Birkenstock Sandals Were Still Regarded as Art?

Patents and, more generally, intellectual property (IP) are powerful competitive intelligence tools. However, you should not leave it to your lawyers when IP becomes a token in competitive activities. In this context, strategists, product managers, and business developers need to understand how to apply IP laws—whether protection or attack is on your company’s agenda.

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Save the Date for ICI’s 2025 Events

Save the Date for our Competitive/Market Intelligence Certificates 2025

Are you looking for top-tier Competitive/Market Intelligence education?
Discover ICI’s 2025 event calendar, featuring a wide range of workshops, webinars, and certificate programs. Choose from our comprehensive learning portfolio and book now — our first programs start in January! 

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Can AI generate its own prompts?

Can AI Write its own Prompts?

By Thorsten Bill

The primary goal when utilizing AI is to save time. AI is advancing rapidly, enhancing the quality of results.
In our Competitive/Market Intelligence AI challenge, we are currently testing how far we can push the current AI to produce a valid CI/MI report for a real case in a fraction of the time it would have taken a year ago.

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Navigating the Strategy Jungle

Are you lost in the myriad of strategic frameworks?
When developing competitive strategies for products or businesses, one can zig zag endlessly, leading to missed opportunities and outright blunders.

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