Webcast: Trade Show Intelligence
In this webcast, Kurt Kobel will give you a straightforward introduction to some of the key process steps to get more out of conferences and trade shows.
Trade shows are likely one of the best sources for information in your market and on your competitors. Most organizations however do not use a structured process or known techniques to collect intelligence systematically. The consequences are often insufficient and disappointing results.
This 45 minute webinar will give you a straightforward introduction to some of the key process steps to get more out of conferences and trade shows. It will walk you through an event from the preparation phase all the way to analyzing and disseminating the results.
Key topics
- What are the most important aspects to prepare for such an event.
- How to efficiently execute your collection plan at the event.
- Identifying the key success factors when analyzing and disseminating the gathered intelligence.
- Examples
During his long standing career in competitive intelligence, Kurt Kobel has had exposure to over 30 trade shows and conventions. For 15 years he has built up and managed a CI team for Sonova, the market leader in hearing health care. Mr. Kobel has acquired broad knowledge in the field of competitive intelligence, mainly through lectures and participation in CI events. He was co-founder and president for many years of the Swiss Competitive Intelligence Association. For the past 3 years he is also a faculty member of the ICI. Since November 2016 he is operating his own CI business - KCI Consulting - supporting multiple companies in assessing their competitive situation.
Kurt Kobel also teaches the following ICI-Workshop:
ICI-28 - Financial Analysis Fundamentals for Competitive / Market Intelligence Professionals