Webcast: Why Market and Competitive Intelligence Often Goes Overlooked…And What We Can Do About It

In this webcast George Axiotis will show common challenges around intelligence dissemination and practical solutions to capture customer attention and support the decision-making process.

Internal intelligence customers are overwhelmed with information, causing them to overlook the vital content that market intelligence teams create and publish

Simple solutions such as providing an intriguing deliverable title, answering the important “so what” question, and providing graphics to differentiate content and engage your audience, can increase the chances that intelligence is consumed and used

Further, free tools can automatically publish intelligence into multiple channels (e.g. public & private social media, direct) ensuring customers can view and consume intelligence in their preferred tool of choice

George Axiotis is a market and competitive intelligence professional specializing in providing tangible forward-looking insights to strategic decision makers. George is currently a Market Intelligence Manager supporting UL’s newest and fastest-growing business unit, with a focus on digital disruption, data technologies, and cloud applications within multiple industry segments. He ensures that business leadership understands evolving client needs, market characteristics, and competitive landscapes when making acquisition, partnership, and strategic decisions. George also shares practical guidance and best practices to other business divisions within UL on how to set up, maintain, and derive value from a market and competitive intelligence function.
George has prior experience in financial reporting, has a Master of Business Administration Degree and a Bachelor of Science Degree in Commerce.