Webcast: "The strategic analysis cycle" - Interview with Erik Elgersma

Interview with Erik Elgersma, who has recently written two books full of methodologies and approaches for CI professionals! "The strategic analysis cycle – handbook" and "The strategic analysis cycle – toolbook"

In our webinar we’ll interview Erik, Director of Strategic Analysis at FrieslandCampina, Netherlands.

- How has he developed his strategic analysis framework?
- Which criteria did he use to select tools and methodologies?


Of course his personal experience in applying his framework will be addressed also.

Analysis tools include Competitor Capability Profiling, Future Move Analysis, Market Environment/Segment/Sizing Analysis and Scenarios Analysis. 

Erik Elgersma

Erik Elgersma, Ph.D. is Director of Strategic Analysis at FrieslandCampina Cheese, Butter and Milk powder (sales ~ € 3 bn/year). He is working with FrieslandCampina since 1999 and has held positions in Corporate Strategy, in Business Development (being based in Malaysia for 4.5 years) and in Innovation Management. In all these positions, he has formally and informally been leading the strategic analysis practice in FrieslandCampina. Prior to joining FrieslandCampina, he worked for Akzo Nobel Chemicals in Strategy and Analysis and initially in R&D management.
He holds Ph.D. and a M.Sc. from Delft University of Technology, the Netherlands and has attended executive education at Harvard Business School, IMD, Insead, London School of Economics and at Jane’s Military Intelligence in London.  He is also an alumnus of the International Institute for Applied Systems Analysis in Vienna.
In short, he is a strategic analysis practitioner with some 35,000 flight hours, has worked on projects spanning over 100 countries worldwide and relating to both the B2B and (branded) FMCG channels in food and chemicals.

Erik Elgersma will also be a keynote speaker at the 9th International ICI Conference on May 9-12, 2017. He will speak about: 

 

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