Webcast: Competitive & Market Intelligence: The Past, the Present and the Future
How can CI & MI help companies to stay competitive? This question has been asked over and over again for many years.
However, the answers to this question are changing rapidly:
- Digital tools have already changed the CI/MI landscape and will drive the digital transformation with increased speed.
- Markets are becoming more volatile, uncertain, complex, and ambiguous. Corporations thrive to develop "dynamic capabilities" to be determined by corporate foresight.
In this webcast, Rainer Michaeli, Director of the Institute for Competitive Intelligence, interviews two world-class academics who have analyzed these changes in the business landscape and share their insights on what is coming next in CI/MI.
Key Topics
- Corporate foresight in large corporations
why, when, and how to apply - CI/MI/BI & digital transformation
tools, opportunities, and limitations
Prof. Roland Heger is a professor for business analytics, marketing, and sourcing in the International Business Development program at ESB Business School in Reutlingen, Germany, and is head of the Steinbeis Transfer Center for Business Development. He earned a PhD in Systems Science from Portland State University in Portland, Oregon, USA, and worked for KPMG and Kodak before becoming a professor. His research interests cover innovative software as tools for speed-up and improvement of business functions, esp. sourcing, operations, and market research, including competitive, market, and business intelligence (CI, MI, BI).
Erik Elgersma, Ph.D. is Director of Strategic Analysis at FrieslandCampina Cheese, Butter and Milk powder (sales ~ € 3 bn/year). He is working with FrieslandCampina since 1999 and has held positions in Corporate Strategy, in Business Development (being based in Malaysia for 4.5 years) and in Innovation Management. In all these positions, he has formally and informally been leading the strategic analysis practice in FrieslandCampina. Prior to joining FrieslandCampina, he worked for Akzo Nobel Chemicals in Strategy and Analysis and initially in R&D management.
He holds Ph.D. and a M.Sc. from Delft University of Technology, the Netherlands and has attended executive education at Harvard Business School, IMD, Insead, London School of Economics and at Jane’s Military Intelligence in London. He is also an alumnus of the International Institute for Applied Systems Analysis in Vienna.
About the 10th Competitive and Market Intelligence Conference 2018
The 10th Competitive and Market Intelligence Conference 2018 will be located in Germany, June 5-8 2017. It is one of the largest conferences for Competitive and Market Intelligence. Within 2 days and 3 tracks about 40+ speakers will cover a wide range of topics in 8 different session formats. There is also a specific scientific track that is fully dedicated to scientific work in the field of CI/MI.
Corporate practitioners will share their experience gained from their projects in our Practitioner Case Studies. Passionate CI/MI experts will challenge your mindsets in inspiring Impulse Speeches and experienced CI practitioners will give you a deeper understanding of key CI methods and techniques. Learn with and from your peers in our "Unconferencing" networking event. Meet CI/MI service providers that show you how to save time and money. Get to know powerful tools that can automate standard CI/MI tasks in our Disruptors & Innovators Presentations. Finally our Scientific Research track offers a look into the science of new work in the field of competitive and market intelligence. The Scientific Track is supported by the editors of the Journal of Intelligence Studies in Business (JISIB), indexed by SCOPUS.