Webcast: Strategy Development and Competitive Intelligence
Marcos R. Dreher, Market Intelligence and Research Manager, BEKO Technologies GmbH. Tune in and experience a lively discussion with Marcos Dreher, Market Intelligence and Research Manager, BEKO Technologies GmbH, Germany.
Marcos Dreher and ICI’s director Rainer Michaeli will talk about- Strategy development and Competitive Intelligence
- How to leverage each
- Best practices
- Current trends in CI/MI
Marcos Dreher is specialized in market and consumer insights, business intelligence and corporate strategic guidance. he hold two degrees (one in business administration with focus in foreign trading and the other in Psychology). His fluency in six languages (Portuguese, English, German, Italian, Spanish and French) and an extensive international living and working experience (USA, UK, Italy, Brazil and Germany) provide him with the necessary tools to quickly and effectively respond to market demands, by ensuring the implementation of gamechanging and actionable strategic plans deemed to grow market share, volume, profitability and brand equity across a brand portfolio.
About ICI Insight Webinars
The free Insight Webinars by the ICI aimed at professionals in the field of competitive intelligence offer professional theoretical knowledge and demonstrate "live" practical applications. Experts from around the world address the core issues of competitive intelligence. Feel free to ask the experts questions and participate interactively using the chat feature. More live webinars can be found in the ICI Insight Center.