ICI-06 Workshop: Fundamental Analysis Methods for Markets and Competitors
Analyze data and information, and transform it into high-quality intelligence
Competitive intelligence analysis allows you to turn data and information into actionable intelligence. So, mastering the analysis process is a key skill that all intelligence professionals need!
Conducting professional CI analysis will give you a competitive advantage, as it
- predicts future developments and their implications for your company
- helps you to avoid surprises
- offers insights into the strategic moves and positioning of your competitors
- makes data more meaningful for decision-makers, and
- enables timely conclusions to be made based on current information.
In this workshop, we’ll show you how to master a range of essential market and competitor analysis methods. You’ll gather hands-on experience through our extensive in-class application exercises and develop your own tool kit!
You can complete ICI-6 as part of the Fundamental Certificate in Competitive Intelligence (FCCI) program or book it as a standalone workshop. ICI-6 is a prerequisite for all workshops on the Certificate in Intelligence Analysis Certificate (CCIA) program.
Workshop Focus
- Who? When? Why? What? Where? A quick introduction to the art of CI/MI analysis.
- Advanced SWOT analysis (strengths, weaknesses, opportunities, and threats): take appropriate actions based on the results.
- Porter’s five forces industrial structure and strategic group analysis: identify the forces within an industry that influence future developments – supplier and buyer bargaining power, competitor rivalry, threats of new entrants and substitutes in the market. Analysis of strategic groups and their respective strategic positions.
- Competitor analysis: the role of competitor profiling and how to create comprehensive competitor profiles using business canvases.
- Portfolio analysis for competitor landscaping, attractiveness analysis, threat analysis, gap analysis, and more applications.
- Four corners analysis for predicting competitor moves.
- Competitive benchmarking for processes, technologies, and companies.
- Battle Cards as a powerful, direct sales support.
- Distant profiling of top managers’ decision-making behavior.
- Inductive reasoning in intelligence analysis (evidence-based analysis, early warning analysis).
- Analysis of competing hypotheses for making judgments that entail a high risk of error in reasoning.
- Approaches for visualizing “big, complex data” to generate analytical insights.
- How (not) to lie with photographs – examples for detecting fake news.
- All analytical methodologies will be introduced through a real-life case study. Participants will complete application exercises and assess various analysis examples.
- Win/Loss analysis to optimize sales
Additional Dates
Next date
| Start Date | Feb 19, 2025 9:00 |
| End Date | Feb 20, 2025 18:00 |
| Price | € 1295* (excl. VAT) |
| Workshop Schedule |
February 19, 09:00-18:00 (Berlin time) |
| Participation | On-site or Remote |
| Categories | Workshops, FCCI, Basic Workshops, ICI-06, Europe, 2day Workshops, Hybrid |
