Day 1: Financial Analysis Fundamentals for Competitive / Market Intelligence Professionals (ICI-28)

Financial analysis provides invaluable insight in a competitor’s past performance as well as potential future strategy execution. Learn to analyze financial statements from an outside-in perspective. A financial simulation of the future financial situation of your competitors will shed light on strength, weaknesses, and potential strategic moves.

Day 2: Strategic Foresight Through Scenario Mapping (ICI-22)

Generate strategic foresight with the powerful, universally employable scenario analysis approach. This methodology will allow your company to assess the future of your industry, potential technological advancements, and competitor landscapes. You’ll learn how to choose alternative scenario approaches, hence allowing you to artfully develop appropriate scenarios.

Day 3: Strategic Foresight with Early Warning Systems (ICI-32)

Fed up by being surprised by competitor activities, technologies, and industry trends? This workshop will help you to set up an agile early warning system for defense and attack! You’ll master scanning of weak signals and how to motivate peers to become part of your company’s early warning system.

Day 4: Intelligence Mind Traps and Cognitive Biases (ICI-26)

Beyond the skillful application of analytical frames, you need to avoid the many intelligence analysis traps, sometimes referred to as cognitive biases. Learn how to set up quality processes for your analysis work to ensure meaningful intelligence. Use critical thinking approaches to increase both the quality and impact of your findings. Furthermore, this workshop will help you to communicate more efficiently with your intelligence audience!

Assignments & Exam

After your workshops, you’ll work on supervised assignments to practice what you have learned. Assignments are integrated challenges where you apply state-of-the art methodologies to solve real life cases. Individual feedback will be provided. ICI’s on-line learning platform serves as the base for efficient teamwork and communication with your supervisor. Assignments are mandatory and will be graded. After completion of the assignments you can schedule a written, live on-line exam session.

Benefits

• Earn a University Certificate of Advanced Studies degree including 10 credit points (CP) according to the ECTS (European Credit Transfer and Accumulation System).
• Our comprehensive and proven blended learning concept consists of in-class trainings and supervised on-line modules. Your learning success as well as our educational quality are our priorities.
• Profound competitive intelligence education.
• Learn to master the strategic foresight tools “scenario planning” and “early warning”.
• Analyze financial statements with respect of your competitors’ strengths and weaknesses.
• Avoid intelligence blunders and erroneous analysis results by implementing quality processes and critical thinking frames.
• Over the workshop days, you’ll develop a new analytical mindset. Overviews of further analytical frames and intense class discussions with your peers will broaden your knowledge beyond the agenda of this program.
• The CCIA counts towards ICI’s flagship program “Certificate of Proficiency in Competitive Intelligence (CPCI)”.
• ICI’s Certificate Alumni receive discounts to further certificates and ICI’s conferences.

Aimed at

• Competitive/Market Analysts and Managers
• Market Researchers
• Strategic Foresight Analysts
• Assistants to CEOs and Heads of Business Units
• Management Consultants
• Product/Service Managers

Package

• 4 workshop days
• Written final exam
• Two graded off-class assignments
• Access to ICI’s online learning platform with related readings and guidelines
• Access to ICI’s insight centre (webinars, presentations, interviews)
• Workshop hand-outs (incl. case studies)
• University Certificate of Advanced Studies with 10 ECTS credit points and a workload of about 260 hours
• Personal coaching 

Application

Participants should have experience with basic competitive intelligence processes and analytical methods, as taught in the FCCI-program. 

Please request your application package to initiate your application process. We acknowledge that ICI’s certificate programs are very demanding and intellectually challenging. Participants need to commit substantial time and energy to master all certification requirements. Read what it is like to study for an ICI certificate.

Request your application package today! Once approved, we’ll plan your ICI journey through individual coaching sessions with you.