ICI-04 Workshop: Advanced Web Intelligence (OSINT - Open Source Intelligence)
Finding competitive/market intelligence using advanced search techniques beyond Google
As a CI/MI professional, you need to know how to find the right pieces of information through online research.
During this workshop, you’ll learn the underlying fundamental OSINT (open source intelligence) principles and search techniques that are not simply based on standard Google searches. Get up-to-date with all the latest developments in online research, instead of relying on outdated and inefficient search practices.
Our complementary research workshop ICI-5 covers primary intelligence research (with a focus on human intelligence). The competences learned in both the ICI-4 and ICI-5 workshops are prerequisites for ICI’s advanced Certificate in Competitive Intelligence Research (CCIR).
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Workshop Focus
- Four steps to effective web intelligence research: key intelligence topics (KITs), collection plan, research, and evaluation.
- Overview of the most important search tools, like search engines, deep web, and online databases.
- How to implement expert search strategies combining different information sources.
- Exploitation of social media to obtain valuable insights.
- Secondary research sources and their use for competitive intelligence, e.g. finding people, images, company information, patents, statistics, local Information, …and much more.
- Source validation, information reliability and detecting false information (such as disinformation and fake news).
- Hands-on research exercises for all source types.
Benefits and skills you'll take away
- Learn about expert search strategies and how to think “out of the box” to find new sources that are relevant for your business.
- Learn how to achieve a better understanding of your company’s competitive and market environment through online research.
- Develop the competences to tailor online search strategies so you can filter out irrelevant data and obtain valuable information.
- Be able to recognize disinformation and fake news, and deliver reliable validated online research.
- Gain knowledge of a wide variety of online research sources including social media and search engines.
- Seize the opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Aimed at
- Market Researchers
- Competitive Intelligence Researchers
- Information Brokers
- Journalists
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-04 (English language) | ICI-04 (German language)