This intensive certificate program will sharpen your skills and optimize your research approach. Participants will learn how to obtain and analyze valuable intelligence from events and social media, how to protect and defend intellectual property rights, and how to excel in knowledge management.

Day 1: Trade Show and Event Intelligence (ICI-20)

Business trade shows, exhibitions, conferences, road shows, and other similar events offer unique opportunities to collect information about competitors, suppliers, customers, and key opinion leaders. To successfully exploit events, you need to design collection plans. Processing and validation of findings are then mandatory. This workshop will provide you with the necessary professional skills and techniques!

Day 2: Social Media Research & Analysis for Competitive / Market Intelligence (ICI-25)

This workshop provides a deep-dive into social media sources. You will learn how to identify, retrieve, process, and validate critical intelligence. Beyond relevant content, you will be able to identify valuable quantitative and qualitative patterns and signals from the digital noise – typically generating opportunities and avoiding risks from your competitive environment.

Day 3: Patent and Intellectual Property Intelligence and Defense (ICI-35)

Intellectual property (IP), such as patents or trademarks, are powerful economic assets and require protection in order for them to remain a powerful competitive tool. This workshop will provide you with the necessary professional skills and knowledge to analyze various types of IP and obtain the best possible protection for your company's intellectual property. Learn how to interpret competitors’ IP strategies as one element of strategy implementation and develop ideas on how to pre-empt competitors’ moves.

Day 4: Knowledge Management to Improve Competitive / Market Intelligence Processes (ICI-38)

Intellectual capital is an extremely valuable asset and Competitive Intelligence professionals especially can gain a competitive advantage by retrieving tacit and organizational knowledge and expertise from their peers. You will learn about the principles of knowledge management and how to promote collaboration and knowledge sharing within your CI/MI community.

Assignments & Exam

After your workshops, you’ll work on supervised assignments to practice what you have learned. Assignments are integrated challenges where you apply state-of-the art methodologies to solve real life cases. Individual feedback will be provided. ICI’s on-line learning platform serves as the base for efficient teamwork and communication with your supervisor. Assignments are mandatory and will be graded. After completion of the assignments you can schedule a written, live on-line exam session.

Benefits

• Earn a University Certificate of Advanced Studies degree including 10 credit points (CP) according to the ECTS (European Credit Transfer and Accumulation System).
• Our comprehensive and proven blended learning concept consists of in-class trainings and supervised on-line modules. Your learning success as well as our educational quality are our priorities.
• Profound competitive intelligence education.
• Learn how to use advanced sources for information and data collection. Your research performance will greatly benefit from a comprehensive base.
• Harness social media for advanced intelligence.
• Defend your company’s IP (Intellectual Property) and enjoy exploiting the know-how via knowledge management methodologies.
• Acquire the critical competences sought after by employers.
• International certificate perspective – enjoy courses around the globe.
• The CCIR is part of ICI’s flagship program “Certificate of Proficiency in Competitive Intelligence (CPCI)”.
• ICI’s certificate alumni receive discounts to further certificates and ICI’s conferences.

Amied at

• Competitive/Market Intelligence Analysts and Managers
• Market Researchers, especially for B2B markets
• Technology scouts/analysts
• Business innovators
• Entrepreneurs

Package

• 32 hrs live online classes
• Written final exam
• Two graded off-class assignments
• Access to ICI’s online learning platform with related readings and guidelines
• Access to ICI’s insight centre (webinars, presentations, interviews)
• Workshop hand-outs (incl. case studies)
• University Certificate of Advanced Studies with 10 ECTS credit points and a workload of about 260 hours over 10 weeks (ca 25 hrs/week)
• Personal coaching 

Application

Participants should have experience with basic competitive intelligence processes and analytical methods, as taught in the FCCI-program. 

Please request your application package to initiate your application process. We acknowledge that ICI’s certificate programs are very demanding and intellectually challenging. Participants need to commit substantial time and energy to master all certification requirements. Read what it is like to study for an ICI certificate.

Request your application package today! Once approved, we’ll plan your ICI journey through individual coaching sessions with you.