Day 1: Setting up a CI system

Success factors, deliverables (output), processors, resources/investments, organizational fit & evolution, implementation planning, change management.

Case Study: Design of a CI system

Day 2: Corporate Reporting and Communication - the art of getting it right the first time

Competitor deep-dive example (incl. analysis frames such as financial analysis, key performance indicator analysis, competitors' strategy analysis, scenarios, benchmarks etc.), information warfare, counterintelligence, creative and critical thinking.

Case Study: Technology and Strategic Intelligence in a B2B market

Day 3: Getting a grip on the future through "Strategic Foresight"

Scenarios - A powerful tool for strategic foresight and strategy development, Early Warning Systems, Business/Innovation War Gaming, CI and Internal Power Games.

Case Study: Building competitive advantage in the retail industry

Assignments & Exam

After your workshops, you’ll work on supervised assignments to practice what you have learned. Assignments are integrated challenges where you apply state-of-the art methodologies to solve real life cases. Individual feedback will be provided. ICI’s on-line learning platform serves are the base for efficient teamwork and communication with your supervisor. Assignments are mandatory and will be graded. After completion of the assignments you can schedule an on-line, live exam session.

Benefits

For you:

• Earn a University Certificate of Advanced Studies degree including 6 credit points (CP) according to the ECTS (European Credit Transfer and Accumulation System).
• Ability to drive the design process for a competitive intelligence function within your company.
• Competence in assessing the cost/benefit ratio of strategic competitive intelligence.
• Proficiency in the evaluation of a portfolio of strategic intelligence tools (“Strategic Foresight”) for your company, such as scenario planning, early warning systems, and war gaming.
• Become an agent of change for driving the implementation process for competitive intelligence.

For your company:

• Learn about the potential benefits that strategic competitive intelligence can bring to your company as well as the potential threats if intelligence is managed poorly.
• Understand the legal and ethical implications of running a competitive intelligence function.
• Define the pre-emptive measures that your company should engage in with respect to information warfare and counterintelligence.

Amied at

• Board members, managers with P&L responsibility
• Product managers and department managers involved in strategic intelligence operations that are either planned or in the early stages of deployment.
• Strategic planners, investment bankers, strategy and technology consultants, finance managers with a related strategic scope

Faculty

Rainer Michaeli, Erik Elgersma, Alexandra Cristea

Package

• 6 workshop days (4 hours per day)
• Final exam
• Access to ICI’s online learning platform with related readings and guidelines
• Access to ICI’s insight centre (webinars, presentations, interviews)
• Workshop hand-outs (incl. case-studies)
• University certificate of advanced studies with 6 ECTS points and a workload of about 150 hours
• Personal coaching 

Application

Please request your application package to begin your application process. We acknowledge that ICI’s certificate programs are very demanding and intellectually challenging. Participants need to commit substantial time and energy to master all certification requirements. Read what it is like to study for an ICI certificate. Once approved, we’ll plan your ICI journey through individual coaching sessions with you.