ICI-05 Workshop: Dynamic Communication and Elicitation Skills for Competitive / Market Intelligence Professionals

Workshop Focus

Through our theoretical and hands-on approach, you will become familiar with common elicitation techniques enabling you to legally obtain valuable information and report it to decision makers within your business.

• When, where, and from whom human intelligence/elicitation can be obtained.
• The importance and functionality of interpersonal communication and elicitation.
• Ethical elicitation techniques.
• Basic interpretation of body language and behavior.
• Reporting and analyzing human intelligence research.
• Active participation of attendees in conversational situations that are analyzed during class discussion.

Benefits and skills you'll take away

• Collection of exclusive information from key individuals with elicitation techniques.
• Improvement in the relevance, reliability, and quality of information that is obtained through human intelligence.
• Better decision making based on higher quality human intelligence.
• The opportunity to exchange experience with competitive intelligence experts and peers from a range of industries.
• Ability to engage with people effectively and guide the conversation in order to elicit key information.
• Understanding of the importance of different question formats and of how to open a discussion to obtain the desired results.
• Competence in the analysis and reporting of human intelligence research.
• Ability to recognize body language and behavioral signals such as indicators of dishonesty and evasion.