ICI-21 Workshop: Analysis of Competitor Strategies
Master techniques to predict your competitors' next strategic moves
In order to understand and out-maneuver your competitors, you need to analyze their current and future strategies and activities.
The Analysis of Competitor Strategies workshop by the ICI looks at five key perspectives for analyzing your competitors, including diversification, internationalization, and strategic maneuvering. Based on this competitive intelligence you can develop your long-term strategy to help steer the future direction of your business and gain a competitive edge.
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Workshop Focus
- The basics of competitor strategy analysis.
- Determining who your relevant competitors are (peer group).
- How to apply the six perspectives of strategic competitor analysis:
- Net assets, financial position, and profitability (AFP)
- Internationalization and globalization
- Diversification
- Strategy analysis
- Strategic maneuvering
- Evaluation and application of real-life case studies.
- Setting up a strategic competitor monitoring process
Benefits and skills you'll take away
- Understanding of your competitive environment and identification of potential threats to your strategy and your business.
- Identification of strengths and weaknesses in your competitors' strategies, enabling you to implement strategic maneuvers.
- Anticipation of the competition's possible next steps through alternative views of the future using maneuver cards and reaction profiles.
- The opportunity to exchange experience with competitive intelligence experts and peers from a range of industries, and share experience and knowledge of competitor strategy analysis and evaluation.
- Ability to effectively evaluate the six perspectives of competitor strategy analysis.
- Competency in the visualization of competitor strategies through techniques such as competitive landscapes, strategy dice, strategy scorecards, and maneuver cards.
- Reporting on the key findings of competitor strategy analysis.
Aimed at
- Business Analysts, Strategy Analysts, Competitor Analysts,
- Competitive intelligence professionals
- Business Development Managers
- Product Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-21 (English language) | ICI-21 (German language)
Next date
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Start Date |
Nov 17, 2025 |
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End Date |
Nov 17, 2025 |
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Price |
€ 695* (excl. VAT) |
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Participation |
On-site or Remote
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Categories |
Workshops, CCS, Advanced Workshops, ICI-21, Europe, Asia, Americas, Africa, 1day Workshops , Hybrid |
