On-Site and Remote Available

ICI-30 Workshop: Business War Gaming Techniques

ICI 30 Business War Gaming Competitive Intelligence / Market Intelligence

Harness the power of advanced business war gaming to support strategic decision making

Understanding the competitive dynamics and anticipating competitor strategies and maneuvers are key to the future direction of your business.

The Business War Gaming workshop by the ICI explores the different business war gaming models for performing role play-based simulations of competitor behavior. Learn how to apply this approach in order to prepare your business for the future, make fundamental decisions about your business strategy, and keep ahead of the competition.

Curriculum

Benefits

Aimed at

Package

Workshop Focus

  • How to use the different business war gaming techniques and decide which one to apply.
  • War gaming playbooks: How to create a playbook, profile the market and market participants, write role descriptions and determine strategic levers.
  • Preparing teams for war gaming: Introduction of the storyline, roles, and requirements to the team, and reporting on the course of events.
  • Real-life business war gaming with fellow workshop participants.
  • Review of previously conducted war games and how they contributed towards business success.


Additional Dates

ICI-30 (English language) | ICI-30 (German language)

Next date

Start Date Nov 18, 2025 9:00
End Date Nov 18, 2025 18:00
Price € 695* (excl. VAT)
Country/Price
Participation On-site or Remote
Categories Workshops, CCS, Advanced Workshops, ICI-30, Europe, Asia, Americas, Africa, 1day Workshops

Faculty

Discounts

ICI Alumni: graduates of ICI certificates (lifelong 10% discount)
ICI loyalty discount: participants of ICI workshops or conferences, within the last 3 years (10% discount)
Multiple workshops or multiple attendees: 10% discount for 2nd, 3rd, … booking.

Country discounts are available according to the participants's country of residence

Groups with more than 5 participants
and inhouse workshops: Please use our contact form.
 

All prices excl. VAT. Accommodation and travel expenses are not included in the price. 

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