ICI-30 Workshop: Business War Gaming Techniques
Harness the power of advanced business war gaming to support strategic decision making
Understanding the competitive dynamics and anticipating competitor strategies and maneuvers are key to the future direction of your business.
The Business War Gaming workshop by the ICI explores the different business war gaming models for performing role play-based simulations of competitor behavior. Learn how to apply this approach in order to prepare your business for the future, make fundamental decisions about your business strategy, and keep ahead of the competition.
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Workshop Focus
- How to use the different business war gaming techniques and decide which one to apply.
- War gaming playbooks: How to create a playbook, profile the market and market participants, write role descriptions and determine strategic levers.
- Preparing teams for war gaming: Introduction of the storyline, roles, and requirements to the team, and reporting on the course of events.
- Real-life business war gaming with fellow workshop participants.
- Review of previously conducted war games and how they contributed towards business success.
Benefits and skills you'll take away
- Prepare your business for the future by predicting events and changes within the competitive environment and anticipate how you and your competitors might respond.
- Greater understanding of the interdependencies and competitive dynamics within your market to support the formulation of your business strategy.
- Identification and elimination of "blind spots" through an all-round awareness of your competitive environment now and in the future.
- The opportunity to exchange experience with competitive/market intelligence experts and peers from a range of industries, and share experience and knowledge of business war gaming.
- Ability to predict possible changes within the competitive environment and how these may affect your performance, competitive advantage, and competitors.
- Effective application of a range of business war gaming techniques
- Competency in analyzing and anticipating competitor behavior.
Aimed at
- Business Analysts
- Competitive/Market intelligence professionals
- Business Development Managers
- Product Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-30 (English language) | ICI-30 (German language)
Next date
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Start Date |
Nov 20, 2024 |
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End Date |
Nov 21, 2024 |
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Price |
€ 695* (excl. VAT) |
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Country/Price |
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Workshop Schedule |
November 20, 13:00-17:00 (Berlin Time)
November 21, 13:00-17:00 (Berlin Time)
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Participation |
Remote
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Categories |
Workshops, CCS, Advanced Workshops, ICI-30, Europe, Asia, Americas, Africa, 1day Workshops |
We are no longer accepting registrations for this event
