ICI-25 Workshop: Social Media Research & Analysis for Competitive / Market Intelligence (2)
How to leverage social media platforms and digital communication for competitive intelligence research
Social media, or digital communication, is fast becoming one of the primary media for competitive intelligence research.
Social media platforms such as Facebook, LinkedIn, and XING offer an abundance of information that is readily available and offers key insights for competitive intelligence researchers.
In this workshop we investigate the importance of social media sources for discovering critical intelligence. You will learn how to identify valuable quantitative and qualitative patterns and signals from the digital noise, in order to capitalize on business opportunities and avoid risks.
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Workshop Focus
- Social media research and analysis - How digital communication works and how to exploit collective intelligence and consumer generated content.
- Searching and analyzing social media:
- Innovative approaches to search for competitive information.
- Interpreting social media content
- Managing information overload while avoiding fake news
- Social media network analysis.
- Identification of target groups and emerging issues: the hunt for meaningful early warning signals.
- Automation of social media monitoring and analysis (software tools and processes).
- Manipulation of social media platforms: From sockpuppets, opinion bots, fake news, echo chambers and identity theft
Benefits and skills you'll take away
- Learn to use social media sources for competitive and market intelligence purposes
- Develop your own social media early warning system for the detection of risks, abnormalities, opportunities, patterns, and trends.
- Increase time for business decisions through real time reactions to competitor activities.
- Develop competence in monitoring and analyzing digital communication. Identify valuable quantitative and qualitative patterns and signals.
- Increased personal efficiency in social media research through the use of software tools and proven approaches.
- The opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Aimed at
- Competitive/Market Intelligence Analysts and Managers
- Marketing Managers and Market Researchers
- Business Insight Managers
- Business Development Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-25 (English language) | ICI-25 (German language)
Next date
Start Date |
Dec 05, 2023 |
End Date |
Dec 06, 2023 |
Price |
€ 695* (excl. VAT) |
Country/Price |
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Workshop Schedule |
December 5, 13:00-17:00 (Berlin time)
December 6, 13:00-17:00 (Berlin time)
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Participation |
Remote
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Categories |
Workshops, CCIR, Advanced Workshops, ICI-25, Europe, Asia, Americas, Africa, 1day Workshops |
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