ICI-38 Workshop: Knowledge Management to Improve Competitive / Market Intelligence Processes
Advanced knowledge sharing and management techniques to optimize competitive / market intelligence processes
Intellectual capital is an extremely valuable asset and businesses can gain a competitive advantage by leveraging tacit and organizational knowledge and expertise. The synergies between knowledge management and competitive intelligence are explained in this knowledge management workshop by the ICI.
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Workshop Focus
You will learn about the principles of organizational knowledge management and how to create the right conditions for promoting collaboration and knowledge sharing within your business.
- The role and benefits of knowledge management and the synergies with competitive intelligence.
- Different types of critical knowledge and how to balance the four key pillars (people, technology, process, and content).
- Knowledge management frameworks: Finding and mapping knowledge, leveraging tacit knowledge through collaboration and communities of practice.
- Social media tools for exploiting organizational knowledge and social network analysis for exploiting tacit knowledge and know-how.
- Forming a knowledge management function: Leaders, drivers, sponsors, and allies. Understanding knowledge maturity within your organization, communicating and demonstrating the benefits of knowledge management.
Benefits and skills you'll take away
- Better decision making through a structured approach to managing knowledge and intelligence, and a culture of collaboration and knowledge sharing within your business.
- Reduced risk of lost information as employees leave the organization through the proactive promotion of people-to-people knowledge transfer, collaboration, and communities of practice.
- The opportunity to share experience and knowledge with competitive intelligence experts and peers from a range of industries.
- Understanding of the different types and sources of critical competitive knowledge within the business, how to obtain the right strategic balance, and how to exploit them.
- Ability to analyze your organization’s network of experts and identify closed groups of experts and weakly connected experts who may influence the flow of knowledge.
- Competence and skills required to set up an effective knowledge management function within your organization.
Aimed at
- Competitive /market intelligence professionals
- Business Insight Managers
- Information professionals
- Market Researchers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-38 (English language) | ICI-38 (German language)