ICI-02 Workshop: Competence Training for Competitive/Market Intelligence Excellence
Intensive Coaching to Optimize your Intelligence Capabilities
Intelligence professionals need to master their profession in order to generate competitive advantages for their organizations. Beyond industry experience, this job requires competences in information retrieval, competitive analysis, and communication. Creativity, problem-solving skills, a high degree of independence, and decision-making under time pressure are all additional traits of intelligence profession. This workshop will introduce you to the art of intelligence-specific methodologies and approaches.
Based upon practical hands-on exercises and challenges, you’ll have the chance to try out these approaches and optimize your intelligence competences and skills.
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Workshop Focus
- CI competences and related skills: The CI body of knowledge (BOK), personality profiling, and self-assessment.
- Project management for CI tasks: Organizing activities; checklists for planning and execution.
- Speed-reading, critical thinking, and problem-solving methodologies for intelligence analysts.
- Intelligence reports (briefs, analysis, situational analysis, documentation, progress reports, …): formats, writing styles, and processes.
- Presenting intelligence to peers and senior management.
- Ethics in intelligence – creating a guideline for the ethical collection and processing of competitive information.
- Reporting skills for intelligence professionals: analytical writing, visualization in reports, and oral presentations.
- Developing your CI/MI career: Do’s and Don’ts.
- Software tools for personal CI effectiveness.
Benefits and skills you'll take away
- Learn about your own strengths and weaknesses with regard to the Competitive Intelligence body of knowledge.
- Optimize the quality and quantity of your intelligence work.
- Develop a personal intelligence analysis "survival kit" for your everyday working life.
- Improve your analytical writing and presentation skills to engage with peers and senior executives and get their buy-in.
- Enhance your critical thinking and problem-solving skills.
- Start drafting your company’s ethical CI/MI guidelines.
- Receive professional development coaching to support you in your competitive/market intelligence career.
- Seize the opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Aimed at
- Competitive Intelligence Analysts and Managers
- Market Intelligence Analysts and Managers
- Market Researchers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-02 (English language) | ICI-02 (German language)