ICI-31 Workshop: Strategic Market Analysis & Intelligence
The art of understanding, analyzing, and predicting markets and trends to support product and corporate strategies
Market intelligence is essential when evaluating the market attractiveness for new products and services. In order to make fundamental decisions regarding product and service strategy, you must be able to conduct strategic market analysis and derive relevant market intelligence. The Market Intelligence workshop by the ICI will provide you with the necessary professional skills to analyze markets from various perspectives, to support strategy development and help your business gain competitive advantage.
- Where and when to apply strategic market analysis methods.
- Stakeholder analysis, environmental analysis, portfolio analysis, market sizing (market potential/volume), competitive landscaping.
- How to conduct Delphi interviews and perform PERT estimates.
- Assessment of future developments through time-series analysis, regression, multi-level prognoses, and the identification of short/medium/long-term trends.
- Hands-on exercise using real-life case studies.
Additional Dates
Next date
| Start Date | Nov 22, 2024 |
| End Date | Nov 25, 2024 |
| Price | € 695* (excl. VAT) |
| Country/Price | |
| Workshop Schedule |
November 22, 13:00-17:00 (Berlin Time) |
| Participation | Remote |
| Categories | Workshops, CCS, Advanced Workshops, ICI-31, Europe, Asia, Americas, Africa, 1day Workshops |
