Essential Knowledge and Skills for Systematic Competitor and Market Intelligence
To stay ahead of competitors by strategically positioning your company, it's crucial to anticipate their next moves and gain a clear understanding of the competitive landscape and market dynamics. Ideally, your company’s strategic and operational decisions are based on credible intelligence.
Market and competitive intelligence professionals play a pivotal role in this challenging endeavor. Since 2004, the Institute for Competitive Intelligence (ICI) has been recognized for its uncompromising quality and its comprehensive corporate intelligence education.
The ICI-1 Workshop provides a structured approach to understanding all critical aspects of the intelligence field. During this workshop, you'll learn about conducting intelligence research, deriving insights through analysis, and leveraging intelligence to gain a competitive edge.
By building on fundamental concepts, engaging in discussions, and working on hands-on illustrative case studies, you'll develop a comprehensive understanding of the critical issues relevant to your role as a Competitive/Market Intelligence professional.
The ICI-1 workshop is an integral module within our university-accredited FCCI certification program.
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Workshop Focus
- Principles of Competitive/Market Intelligence
- Planning, collection, analysis, dissemination, and management of intelligence projects.
- How to identify valuable OSINT sources.
- Advanced research methodologies: Observation, human intelligence.
- Basic analytical methods: Competitor profiling, financial analyses, SWOT analyses, five forces industry structure analysis, threat analysis, and analysis of competing hypotheses.
- Assessing credibility and reliability: Distinguish between false information and valuable insights.
- Organizing the intelligence function in corporations: Roles, responsibilities, evolution, implementation phases, and software tools.
- Counter Intelligence: What competitive intelligence professionals need to know to counter espionage.
- Psychology of intelligence analysis: How to avoid false assumptions and wrong conclusions.
- Top 10 trends in Competitive/Market Intelligence: Stay updated and understand their impact on practitioners.
Benefits and skills you'll take away
- Develop an overview of business, competitor, and intelligence analysis methodologies.
- Acquire in-depth knowledge of the nuts and bolts of the competitive/market intelligence discipline.
- Learn how to implement a competitive intelligence function.
- Gain valuable insights through advanced primary and secondary research.
- Learn from real-life Competitive Intelligence case studies.
- Share experiences and knowledge with peers.
- The ICI-1 workshop is a module within our university-accredited “Fundamentals in Competitive Intelligence” (FCCI) program. Attendees can upgrade to this program at any time.
Aimed at
This workshop is relevant to professionals from any industry who are looking to hone their skills in the field of Competitive/Market Intelligence.
- Intelligence novices considering a career as corporate intelligence professionals.
- Seasoned intelligence analysts with a desire to refresh their knowledge and challenge their best practices.
- Managers wanting to learn more about the benefits that a Competitive Intelligence function can provide to their organization.
- Consultants and entrepreneurs seeking a fundamental understanding of competitor and market analysis methodologies.
- Product managers with a need to position products and services relative to competitors.
- Business analysts/market researchers seeking an introduction to complementary skills when analyzing markets and competition.