On-Site and Remote Available

ICI-01 Workshop: Competitive / Market Intelligence Basics

ICI-1 Competitive Intelligence Basics Competitive Intelligence / Market Intelligence

Essential Knowledge and Skills for Systematic Competitor and Market Intelligence

To stay ahead of competitors by strategically positioning your company, it's crucial to anticipate their next moves and gain a clear understanding of the competitive landscape and market dynamics. Ideally, your company’s strategic and operational decisions are based on credible intelligence.

Market and competitive intelligence professionals play a pivotal role in this challenging endeavor. Since 2004, the Institute for Competitive Intelligence (ICI) has been recognized for its uncompromising quality and its comprehensive corporate intelligence education.

The ICI-1 Workshop provides a structured approach to understanding all critical aspects of the intelligence field. During this workshop, you'll learn about conducting intelligence research, deriving insights through analysis, and leveraging intelligence to gain a competitive edge.

By building on fundamental concepts, engaging in discussions, and working on hands-on illustrative case studies, you'll develop a comprehensive understanding of the critical issues relevant to your role as a Competitive/Market Intelligence professional.

The ICI-1 workshop is an integral module within our university-accredited FCCI certification program.

Curriculum

Benefits

Aimed at

Workshop Focus

  • Principles of Competitive/Market Intelligence
  • Planning, collection, analysis, dissemination, and management of intelligence projects.
  • How to identify valuable OSINT sources.
  • Advanced research methodologies: Observation, human intelligence.
  • Basic analytical methods: Competitor profiling, financial analyses, SWOT analyses, five forces industry structure analysis, threat analysis, and analysis of competing hypotheses.
  • Assessing credibility and reliability: Distinguish between false information and valuable insights.
  • Organizing the intelligence function in corporations: Roles, responsibilities, evolution, implementation phases, and software tools.
  • Counter Intelligence: What competitive intelligence professionals need to know to counter espionage.
  • Psychology of intelligence analysis: How to avoid false assumptions and wrong conclusions.
  • Top 10 trends in Competitive/Market Intelligence: Stay updated and understand their impact on practitioners.


Check out related workshops and certificates!

ICI-01 (English language) | ICI-01 (German language)  | Related Workshops  | Related Certificate  |

Next date

Start Date Feb 03, 2025
End Date Feb 04, 2025
Price € 1295* (excl. VAT)
Country/Price
Workshop Schedule

February 3, 09:00-18:00 (Berlin time)
February 4, 09:00-18:00 (Berlin time)

Participation On-site or Remote
Categories Workshops, FCCI, Basic Workshops, ICI-01, Europe, Asia, Americas, Africa, 2day Workshops, Hybrid

Faculty

Discounts

ICI Alumni: graduates of ICI certificates (lifelong 10% discount)
ICI loyalty discount: participants of ICI workshops or conferences, within the last 3 years (10% discount)
Multiple workshops or multiple attendees: 10% discount for 2nd, 3rd, … booking.

Country discounts are available according to the participants's country of residence

Groups with more than 5 participants
and inhouse workshops: Please use our contact form.
 

All prices excl. VAT. Accommodation and travel expenses are not included in the price. 

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