ICI-36 Workshop: Ethical Information Warfare
Master ethical information warfare tactics to develop effective defense and attack strategies
Information warfare is a strategic approach to communication involving the development of ideas and opinions in order to change behavior within the market environment. The identification and analysis of information and generation of valuable intelligence can be used to gain an edge over the competition through the formation of opinions that influence customers, suppliers, and industry experts. The Information Warfare workshop by the ICI looks at the principles of this approach and how it can be applied ethically. You will learn about the various models, strategies, and tactics and how to apply them successfully in order to gain competitive advantage.
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Workshop Focus
- Basics of information warfare operations and ethical limitations.
- Information warfare communication models and related strategies
- Information warfare tactics and their application in a business context.
- Management of issues, perception, and exposure.
- Strategy development and information warfare: application of attack and defense concepts based on a case study exercise.
Benefits and skills you'll take away
- Understand the role of information warfare and why you should incorporate it in your company’s strategic communication.
- Develop defense and attack strategies to protect and enhance your company’s reputation.
- Ability to “shape” opinions that influence customers, suppliers, and other stakeholders in order to gain a competitive edge.
- Understand various information warfare tactics and learn how to apply them ethically.
- Use the opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Aimed at
- Competitive/Market Intelligence Professionals
- Market Researchers
- Strategic Marketing and Sales Managers
- Strategic Planning / Corporate Planning Professionals
- Risk Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-36 (English language) | ICI-36 (German language)
Next date
Start Date |
To be determined |
End Date |
Dec 31, 2099 |
Price |
€ 695* (excl. VAT) |
Country/Price |
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Workshop Schedule |
November 12, 13:00-17:00 (Berlin time)
November 13, 13:00-17:00 (Berlin time)
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Participation |
Remote
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Categories |
Workshops, CCIM, Advanced Workshops, ICI-36, Europe, Asia, Americas, Africa, 1day Workshops |