On-Site and Remote Available

ICI-31 Workshop: Strategic Market Analysis & Intelligence

ICI 31 Strategic Market Analysis Competitive Intelligence / Market Intelligence

The art of understanding, analyzing, and predicting markets and trends to support product and corporate strategies

Market intelligence is essential when evaluating the market attractiveness for new products and services. In order to make fundamental decisions regarding product and service strategy, you must be able to conduct strategic market analysis and derive relevant market intelligence. The Market Intelligence workshop by the ICI will provide you with the necessary professional skills to analyze markets from various perspectives, to support strategy development and help your business gain competitive advantage.

Curriculum

Benefits

Aimed at

Package

  • Where and when to apply strategic market analysis methods.
  • Stakeholder analysis, environmental analysis, portfolio analysis, market sizing (market potential/volume), competitive landscaping.
  • How to conduct Delphi interviews and perform PERT estimates.
  • Assessment of future developments through time-series analysis, regression, multi-level prognoses, and the identification of short/medium/long-term trends.
  • Hands-on exercise using real-life case studies.


Additional Dates

ICI-31 (English language) | ICI-31 (German language)

Next date

Start Date Nov 22, 2024
End Date Nov 25, 2024
Price € 695* (excl. VAT)
Country/Price
Workshop Schedule

November 22, 13:00-17:00 (Berlin Time)
November 25, 13:00-17:00 (Berlin Time)

Participation Remote
Categories Workshops, CCS, Advanced Workshops, ICI-31, Europe, Asia, Americas, Africa, 1day Workshops

Faculty

Discounts

ICI Alumni: graduates of ICI certificates (lifelong 10% discount)
ICI loyalty discount: participants of ICI workshops or conferences, within the last 3 years (10% discount)
Multiple workshops or multiple attendees: 10% discount for 2nd, 3rd, … booking.

Country discounts are available according to the participants's country of residence

Groups with more than 5 participants
and inhouse workshops: Please use our contact form.
 

All prices excl. VAT. Accommodation and travel expenses are not included in the price. 

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