ICI-24 Workshop: Design and Operation of In-house CI Centers
How to set up and manage an in-house CI center to increase efficiency and "return on intelligence"
An in-house competitive/market intelligence center operates as a company-wide hub for managing all CI/MI activities. As a think tank, it drives future-oriented issues and provides support for projects in business development, R&D, sales and product management.
By operating an efficient CI center, you’ll enhance the competitiveness of your company. You’ll be able to anticipate new market developments and competitor moves in time. The CI center will help your company to avoid making poor and costly decisions. What’s more, your “return on intelligence” will increase by professionalizing the processes and structures within your CI center.
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Workshop Focus
- What to expect (and demand) from corporate Competitive/Market Intelligence units.
- Success factors for the implementation of CI centers with superior operational excellence.
- The 7 analytical perspectives for developing and implementing a CI center: CI/MI culture, identification of competitive/market intelligence user’s needs, evolution of CI within a company, organizational structure, design of intelligence deliverables, promoting CI/MI within an organization, phased implementation of CI/MI processes and roles.
- Selection of CI center software packages.
- Mini cases of CI/MI units.
- Group work on a case study to design an in-house CI center.
- Lessons learned from knowledge management.
Benefits and skills you'll take away
- Analyze your company’s CI/MI status quo and develop an appropriate CI/MI vision.
- Become a confident CI manager capable of successfully designing, operating, and managing a CI center.
- Learn how to identify and satisfy the needs of the individual competitive/market intelligence users.
- Create an “intelligence-driven” culture in your company.
- Drive the process to select and implement appropriate CI software packages for your CI center.
- Seize the opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Aimed at
- Competitive/Market Intelligence Analysts and Managers
- Business Development Managers
- Knowledge Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-24 (English language) | ICI-24 (German language)
Next date
Start Date |
Oct 09, 2024 |
End Date |
Oct 10, 2024 |
Price |
€ 695* (excl. VAT) |
Country/Price |
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Workshop Schedule |
October 9, 13:00-17:00 (Berlin time)
October 10, 13:00-17:00 (Berlin time)
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Participation |
Remote
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Categories |
Workshops, CCIM, Advanced Workshops, ICI-24, Europe, Asia, Americas, Africa, 1day Workshops |
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