ICI-27 Workshop: Competitive Technology Intelligence (CTI)
How to monitor, assess, and leverage technologies
In today's fast-paced competitive environment, technological innovations can be fundamental to business success. Sound competitive technical intelligence enables companies to identify where technology can deliver a competitive advantage in areas such as marketing, product design, and R&D. The Competitive Technology Intelligence workshop looks at how to monitor the technical environment, identify technological developments, assess the potential of new technologies, and analyze their effect upon the business, customers, and competitors.
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Workshop Focus
- Technology early warning – spotting changes by scanning one’s environment
- Strong and weak signals, processes, communities
- Technology scouting – how to recognize and classify technology search fields
- Processes, information sources, classification criteria
- Technology assessment – which technologies will determine future market success?
- Assessing the potential and development of new technologies through technology comparisons and analyses, identifying risks and opportunities for achieving competitive advantages
- Competitive technical intelligence process – analysis, design, and implementation
- Competitive Technology Intelligence case studies
Benefits and skills you'll take away
- Confidence to establish a systematic competitive technology intelligence process within your business, incorporating early warning, technology scouting, technology assessment.
- In-depth knowledge of how to spot trends, determine innovative, emerging technologies, and identify potential competitive advantages.
- The ability to use a portfolio of related analytical methodologies, including technology reengineering, technology benchmarking, technology readiness level analysis, comparisons, technological portfolio analysis, environmental trend analysis, etc.
- The opportunity to share experience and knowledge with competitive intelligence experts and peers from a range of industries.
Aimed at
- Competitive/Market Intelligence Analysts and Managers
- Business Development Managers
- Knowledge Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-27 (English language) | ICI-27 (German language)
Next date
Start Date |
Sep 23, 2024 |
End Date |
Sep 24, 2024 |
Price |
€ 695* (excl. VAT) |
Country/Price |
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Workshop Schedule |
September 23, 13:00-17:00
September 24, 13:00-17:00
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Participation |
Remote
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Categories |
Workshops, CCIM, Advanced Workshops, ICI-27, Europe, Asia, Americas, Africa, 1day Workshops |
We are no longer accepting registrations for this event