ICI-31 Workshop: Strategic Market Analysis & Intelligence
The art of understanding, analyzing, and predicting markets and trends to support product and corporate strategies
Market intelligence is essential when evaluating the market attractiveness for new products and services. In order to make fundamental decisions regarding product and service strategy, you must be able to conduct strategic market analysis and derive relevant market intelligence. The Market Intelligence workshop by the ICI will provide you with the necessary professional skills to analyze markets from various perspectives, to support strategy development and help your business gain competitive advantage.
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- Where and when to apply strategic market analysis methods.
- Stakeholder analysis, environmental analysis, portfolio analysis, market sizing (market potential/volume), competitive landscaping.
- How to conduct Delphi interviews and perform PERT estimates.
- Assessment of future developments through time-series analysis, regression, multi-level prognoses, and the identification of short/medium/long-term trends.
- Hands-on exercise using real-life case studies.
Benefits and skills you'll take away
- Identification of trends and opportunities for new products and services.
- A competitive edge through successful product and corporate strategies that are based on sound market intelligence and support product and service development.
- The opportunity to exchange experience with competitive intelligence experts and peers from a range of industries, and share experience and knowledge of market intelligence.
- Ability to skillfully analyze market potential, market segments, profit potential, and the competitive situation.
- Competence in implementing strategic market analysis methods within your business.
- Knowledge of how to use market intelligence to support the formulation of product and corporate strategies.
Aimed at
- Competitive/Market Intelligence Analysts
- Market Researchers
- Business Development Managers
- Product Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-31 (English language) | ICI-31 (German language)
Next date
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Start Date |
Nov 19, 2025 9:00 |
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End Date |
Nov 19, 2025 18:00 |
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Price |
€ 695* (excl. VAT) |
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Participation |
Remote
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Categories |
Workshops, CCS, Advanced Workshops, ICI-31, Europe, Asia, Americas, Africa, 1day Workshops , Hybrid |
