ICI-24 Workshop: Design and Operation of In-house CI Centers
How to set up and manage an in-house CI center to increase efficiency and "return on intelligence"
An in-house competitive/market intelligence center operates as a company-wide hub for managing all CI/MI activities. As a think tank, it drives future-oriented issues and provides support for projects in business development, R&D, sales and product management.
By operating an efficient CI center, you’ll enhance the competitiveness of your company. You’ll be able to anticipate new market developments and competitor moves in time. The CI center will help your company to avoid making poor and costly decisions. What’s more, your “return on intelligence” will increase by professionalizing the processes and structures within your CI center.
Workshop Focus
- What to expect (and demand) from corporate Competitive/Market Intelligence units.
- Success factors for the implementation of CI centers with superior operational excellence.
- The 7 analytical perspectives for developing and implementing a CI center: CI/MI culture, identification of competitive/market intelligence user’s needs, evolution of CI within a company, organizational structure, design of intelligence deliverables, promoting CI/MI within an organization, phased implementation of CI/MI processes and roles.
- Selection of CI center software packages.
- Mini cases of CI/MI units.
- Group work on a case study to design an in-house CI center.
- Lessons learned from knowledge management.
Additional Dates
Next date
| Start Date | Oct 27, 2025 9:00 |
| End Date | Oct 27, 2025 18:00 |
| Price | € 695* (excl. VAT) |
| Workshop Schedule |
October 9, 13:00-17:00 (Berlin time) |
| Participation | On-site or Remote |
| Categories | Workshops, CCIM, Advanced Workshops, ICI-24, Europe, Asia, Americas, Africa, 1day Workshops , Hybrid |
