ICI-38 Workshop: Knowledge Management to Improve Competitive / Market Intelligence Processes

Workshop Focus

You will learn about the principles of organizational knowledge management and how to create the right conditions for promoting collaboration and knowledge sharing within your business.

• The role and benefits of knowledge management and the synergies with competitive intelligence.
• Different types of critical knowledge and how to balance the four key pillars (people, technology, process, and content).
• Knowledge management frameworks: Finding and mapping knowledge, leveraging tacit knowledge through collaboration and communities of practice.
• Social media tools for exploiting organizational knowledge and social network analysis for exploiting tacit knowledge and know-how.
• Forming a knowledge management function: Leaders, drivers, sponsors, and allies. Understanding knowledge maturity within your organization, communicating and demonstrating the benefits of knowledge management.

Benefits and skills you'll take away

• Better decision making through a structured approach to managing knowledge and intelligence, and a culture of collaboration and knowledge sharing within your business.
• Reduced risk of lost information as employees leave the organization through the proactive promotion of people-to-people knowledge transfer, collaboration, and communities of practice.
• The opportunity to share experience and knowledge with competitive intelligence experts and peers from a range of industries.
• Understanding of the different types and sources of critical competitive knowledge within the business, how to obtain the right strategic balance, and how to exploit them.
• Ability to analyze your organization’s network of experts and identify closed groups of experts and weakly connected experts who may influence the flow of knowledge.
• Competence and skills required to set up an effective knowledge management function within your organization.

Aimed at

• Competitive /market intelligence professionals
• Business Insight Managers
• Information professionals
• Market Researchers