ICI-35 Workshop: Patent and Intellectual Property Intelligence and Defense
Essential concepts and strategies for gaining competitive advantages through patents and intellectual property (IP)
Patents, trademarks, and innovations all form part of a company’s intellectual property (IP). As powerful economic assets, they enable innovative companies to differentiate and to create market entry barriers. IP needs skilful management to generate value – and IP needs protection to avoid product piracy and patent infringements.
In this workshop, you will learn the necessary skills to analyze various types of IP so you can get maximum leverage from your own company's intellectual property.
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Workshop Focus
- Basic IP concepts: patents, trademarks, utility models, design patents, and copyright law.
- A global perspective: How and when to use patent/IP intelligence in your company's defensive and offense strategies.
- “80% of technical information found only in patents” – myth or reality?
- Patent investigation approaches: smart research with powerful patent databases.
- Analysis of patent statistics for mapping technology trends, early warning and identification of convergences between competitors and allies.
- Group exercise based on a real-life case study: Development of a competitive strategy against product piracy.
Benefits and skills you'll take away
- Gain knowledge of basic IP concepts in business.
- Understand how your patents and IP can be used to capture and defend markets, out-maneuver competition, and boost profits.
- Design optimal protection for your patents, trademarks, and other intellectual property rights.
- Learn about the territorial and jurisdiction restrictions and the differences in the legal systems of Europe, Asia and the USA.
- Understand the difference between freedom-to-operate and scope-of-protection and how this impacts your company’s IP.
- Seize the opportunity to share experience and knowledge with competitive/market intelligence experts and peers from a range of industries.
Aimed at
- Product Developers
- Business Insight Managers
- Competitive Intelligence Analysts and Managers
Package
- 1 workshop day
- Access to ICI’s online learning platform with related readings and guidelines
- Access to ICI’s insight center (webinars, presentations, interviews)
- Workshop hand-outs (incl. case studies)
- Participation Certificate
- Personal coaching throughout your ICI journey
Additional Dates
ICI-35 (English language) | ICI-35 (German language)