ICI-22 Workshop: Strategic Foresight Through Scenario Mapping
How to use scenario mapping techniques to predict the different possible futures of markets and competitors
Scenario mapping is an effective approach for developing alternative views of potential markets, technologies and competitive situations. The analysis of these possible future scenarios helps businesses determine their future direction and future competitive strategies. This Strategic Foresight workshop looks in depth at fundamental theoretical and practical tools for applying comprehensive scenario techniques. Competitive Intelligence tasks such as technology roadmaps, risk analysis, and business war games will benefit from scenarios as well.
Workshop Focus
- Overview of methods for long-term business planning: time series and trend extrapolation, dynamic regression, and scenario techniques
- Lessons learned from the review of various scenarios and their actual outcomes
- Case Study: Application of the eight step scenario development process
- Software for scenario development
- Running scenario development projects – peparation, facilitation, documentation, communication
- Combining scenarios and early warning for Strategic Foresight
Additional Dates
Next date
| Start Date | May 19, 2025 9:00 |
| End Date | May 19, 2025 18:00 |
| Price | € 695* (excl. VAT) |
| Participation | On-site or Remote |
