Day 1: Design and Operation of In-house CI Centers (ICI-24)

How to set up and manage a CI Center (sometimes called “war room”) to increase efficiency and optimize the "return on intelligence"? Afterall, an in-house center operates as THE hub for data collection, analysis, and distribution of competitive and market intelligence in a corporation. This workshop will run you through the design and implementation phases. Use the 8 critical success factors to effectively manage competitive/market intelligence in order to support real-time decision-making and enhance your company’s competitiveness.

Day 2: Counterintelligence Essentials (ICI-34)

Information is a valuable company asset, and in times of fierce competition businesses need to protect their information, hardware, Intellectual Property, and systems against the threat of corporate espionage. This counterintelligence workshop looks at the different forms of potential attacks, threats, and ways in which businesses can protect and secure their assets.

Day 3: Ethical Information Warfare (ICI-36)

Information warfare is a strategic approach to communication involving the development of ideas and opinions in order to change behavior within the market environment. Valuable intelligence can be used to gain an edge over your competition that influences customers, suppliers, and industry experts. This Information Warfare workshop looks at the principles of this approach and how it can be applied ethically – and how attacks against your company can be mastered.

Day 4: Critical Thinking and Creative Problem Solving (ICI-37)

In ever-changing and fierce competitive environments, critical thinking is key to out-maneuvering the competition, improving the quality of intelligence analysis, and injecting creativity into problem-solving processes. The Critical and Creative Thinking workshop will provide you and your CI unit with the necessary professional skills and techniques for generating and testing hypotheses, structuring problems, generating ideas, and thinking out of the box.

Day 5: Competitive Technology Intelligence - CTI (ICI-27)

In today's fast-paced competitive environment, technological innovations can be fundamental to business success. Sound competitive technology intelligence enables companies to identify where technology can deliver a competitive advantage in areas such as marketing, product design, and R&D, hence it is a must-do task for any Competitive Intelligence Center (CIC). This workshop looks at how to monitor the technical environment, identify technological developments, assess the potential of new technologies, and analyze their effect upon the business, customers, and competitors.

Assignments & Exam

After your workshops, you’ll work on supervised assignments to practice what you have learned. Assignments are integrated challenges where you apply state-of-the art methodologies to solve real life cases. Individual feedback will be provided. ICI’s on-line learning platform serves as the base for efficient teamwork and communication with your supervisor. Assignments are mandatory and will be graded. After completion of the assignments you can schedule a written, live on-line exam session.

Benefits

• Earn a University Certificate of Advanced Studies degree including 12 credit points (CP) according to the ECTS (European Credit Transfer and Accumulation System).
• Our comprehensive and proven blended learning concept consists of in-class trainings and supervised on-line modules. Your learning success as well as our educational quality are our priorities.
• Profound competitive intelligence education.
• Learn how to establish a powerful CI unit, which will become an essential part of your company’s activities.
• Help to defend your company’s assets as well as its Intellectual Property.
• Identify and counter information warfare attacks.
• Integrate technology intelligence in your company’s road maps.
• Facilitate creativity and critical thinking initiatives that will increase the quality and impact of intelligence for decision-making.
• Acquire the critical competences sought after by employers.
• International certificate perspective – enjoy courses around the globe.
• The CCIM is part of ICI’s flagship program “Certificate of Proficiency in Competitive Intelligence (CPCI)”.
• ICI’s certificate alumni receive discounts to further certificates and ICI’s conferences.

Aimed at

• Managers of CI/MI units
• Managers of market research units
• Competitive/Market Intelligence Analysts
• Management/Strategy Consultants
• Market researchers

Package

• 5 workshop days
• Written final exam
• Two graded off-class assignments
• Access to ICI’s online learning platform with related readings and guidelines
• Access to ICI’s insight centre (webinars, presentations, interviews)
• Workshop hand-outs (incl. case studies)
• University Certificate of Advanced Studies with 12 ECTS credit points and a workload of about 290 hours
• Personal coaching 

Application

Participants should have experience with basic competitive intelligence processes and analytical methods, as taught in the FCCI-program. 

Please request your application package to initiate your application process. We acknowledge that ICI’s certificate programs are very demanding and intellectually challenging. Participants need to commit substantial time and energy to master all certification requirements. Read what it is like to study for an ICI certificate.

Request your application package today! Once approved, we’ll plan your ICI journey through individual coaching sessions with you.