Understanding the Future - No Need for Crystal Balls
In today's dynamic markets, understanding the future of industries and competitors is essential. Only then can we successfully position our own products and services.
The literature offers numerous concepts like “Future Sensemaking”, “Strategic Foresight”, “Getting Future-Ready”, and “Early Warning Systems”.
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Certificate in Competitive Intelligence Analysis (CCIA)
While there’s no shortage of approaches to master the future, what's truly behind these concepts? When and how should they be applied? What are their pros and cons? Should one utilize several methods or focus on just a few?
About the Webinar
Drawing on over 30 years of hands-on experience in teaching and practicing Competitive Intelligence, Rainer Michaeli — Director of the Institute for Competitive Intelligence (ICI) — will share his expertise. He will delve into his application of the following approaches:
Horizon Scanning, Trend Analysis, Cross-Impact Analysis, Weak Signals & Wild Cards Analysis, Futures Wheel, Delphi Method, Scenario Planning, Causal Layered Analysis (CLA), Three Horizons Framework, Backcasting
In this 60-minute webinar, you will:
- Learn about these concepts, their applications, and practical uses
- Gain insights into when to apply each method
- Understand realistic expectations for outcomes and how to manage them with your peers