Ranjita Ghosh

ICI-3 Competitive/Market Intelligence Reporting and Communication (EN)

Ranjita Ghosh heads the global marketing and positioning strategy for the Telecommunications business unit of Wipro and works on multiple organizational change initiatives. As a marketing advisor to the company’s CXOs, Ranjita plays a key role in Wipro’s new-age business transformation agenda that focuses on technology shifts, new paradigms of service delivery, ecosystem partnerships and future skills. She is also responsible for the Market and Competitive Intelligence function that focuses on providing insights and intelligence on Markets, Industries and Competitors to stakeholders across Wipro’s business units, service lines and geographical operations.
Previously, she was the brand manager for the Wipro HOLMES™ AI & Automation platform, led marketing for Wipro Ventures, Topcoder, CTO initiatives, and managed Analyst & Alliance Relations. Prior to marketing, she was a part of the Business Development team for Wipro’s Utilities vertical.
Ranjita actively engages with the different tech, business and partner ecosystems of the world and meets with influencers, innovators, entrepreneurs and industry leaders. She leverages these conversations and forums to amplify the Wipro brand through a unique story telling approach, demonstrate thought leadership on innovative ways in which marketing can influence business acceleration, and exchange ideas on techniques to build a differentiated ‘marketing-first’ organization.
Her passions lie in challenging norms and discovering new – and fun – ways of working to enhance marketing’s agility, productivity and visibility. As a new-age marketing strategist and competitive intelligence expert, she has led several high-impact marketing and customer advocacy programs.
Ranjita is a keynote speaker at international forums, and a guest lecturer at business schools on brand, leadership and marketing. She is a certified Competitive Intelligence professional from the Institute of Competitive Intelligence (ICI), Germany, holds a MBA in marketing and operations, and a Bachelor of Engineering degree in printing and packaging technology.