Day 1: Analysis of Competitor Strategies (ICI-21)

A solid understanding of your competitors’ strategy is a must-have for any business strategist or product manager. This workshop introduces a proven strategy re-engineering approach. Once implemented in your competitor monitoring process, it will become the core element for understanding past competitor activities and predicting future activities.

Day 2: Business War Gaming Techniques (ICI-30)

War Games are artfully-designed simulations of a specific competitive situation. Teams of colleagues will act-out these engagements under the supervision and guidance of a jury and a facilitator. War Games can be a unique source of inspiration and insight, especially when it comes to assessing and predicting competitor behaviors, strengths and weaknesses.

During this workshop, you’ll be exposed to several War Game formats. Experience hands-on War Game assignments, which will enable you to identify the optimal War Gaming approach for your business challenges.

Day 3: Strategic Market Analysis & Intelligence (ICI-31)

How do markets evolve over time? What are the critical factors impacting market volume and potential? Where can you find relevant information that will help you to build a market model and provide inputs for your calculations?

In this workshop, you’ll tackle a real-life business case study in order to provide answers to these challenging questions!

Days 4/5: Development of Dynamic Corporate Strategies (ICI-33)

What does it take to develop successful dynamic strategies for businesses and products? This workshop reviews contemporary strategy development frames and guides you through the steps to design your own strategy development process. Various CI approaches that are taught in other ICI modules are called upon in this workshop. Your final challenge on this program is to develop a competitive strategy - here you can combine your comprehensive knowledge and skillful application of methodologies!

Assignments & Exam

After your workshops, you’ll work on supervised assignments to practice what you have learned. Assignments are integrated challenges where you apply state-of-the art methodologies to solve real life cases. Individual feedback will be provided. ICI’s on-line learning platform serves as the base for efficient teamwork and communication with your supervisor. Assignments are mandatory and will be graded. After completion of the assignments you can schedule a written, live on-line exam session.

Benefits

• Earn a University Certificate of Advanced Studies degree including 12 credit points (CP) according to the ECTS (European Credit Transfer and Accumulation System).
• Our comprehensive and proven blended learning concept consists of in-class trainings and supervised on-line modules. Your learning success as well as our educational quality are our priorities.
• Pofound competitive Intelligence education.
• Master contemporary business strategy frames.
• Predict competitors’ strategic moves and implement a strategy monitoring process.
• You’ll develop a new strategic mindset. Intense in-class discussions will broaden your knowledge beyond the agenda of this program.
• Acquire the critical competences sought after by employers.
• International certificate perspective – enjoy courses around the globe.
• The CCS is part of ICI’s flagship program “Certificate of Proficiency in Competitive Intelligence (CPCI)”.
• ICI’s certificate alumni receive discounts to further certificates and ICI’s conferences.

Aimed at

• Competitive/Market Intelligence Analysts and Managers
• Industrial Market Researchers
• Management/Strategy Consultants
• Product/Service Managers
• Entrepreneurs
• Heads of business units

Package

• 5 workshop days
• Written final exam
• Two graded off-class assignments
• Access to ICI’s online learning platform with related readings and guidelines
• Access to ICI’s insight center (webinars, presentations, interviews)
• Workshop hand-outs (incl. case studies)
• University Certificate of Advanced Studies with 12 ECTS credit points and a workload of about 290 hours
• Personal coaching 

application

We acknowledge that ICI’s certificate programs are very demanding and intellectually challenging. Participants need to commit substantial time and energy to master all certification requirements. Read what it is like to study for an ICI certificate.

Request your application package today! Once approved, we’ll plan your ICI journey through individual coaching sessions with you.